In a dynamic conversation, Elliot Lewis, CEO of Catalyst, and Ryan Bartholomew from Doja Pak delve into the essentials of building a successful cannabis brand. They discuss quality control, strategic collaborations, overcoming social media hurdles, legal challenges, and ambitious international expansion plans. This recap highlights their key insights, providing valuable takeaways for cannabis entrepreneurs and enthusiasts.
1. Commitment to Quality and Taste Making
Ryan emphasizes the importance of taste making—a meticulous process ensuring consistent product quality. By personally testing each batch, Doja Pak maintains high standards from cultivation to packaging.
“Taste making is about controlling the genetic development process. We collaborate with top breeders to create and stabilize high-quality strains.”
Ryan adds that taste making goes beyond strain chasing, involving intricate genetic development and collaboration to perfect each strain.
“Taste making ensures our genetics meet our quality standards, creating unique and high-performing strains.”
2. Strategic Collaborations and Genetic Development
The duo highlights the significance of strategic partnerships in genetic development. By working with cultivators across regions, including international partners like Angel City, they diversify their genetic pool and enhance strain quality.
“Collaborating with diverse cultivators allows us to develop unique, high-quality strains that stand out in the market.”
3. Navigating Social Media Challenges
Maintaining a strong online presence is crucial yet challenging due to Instagram’s restrictions on cannabis content. Elliot and Ryan discuss their frustrations with shadow banning and account deletions, leading them to shift focus to alternative platforms and their own website for permanent content.
“Instagram’s restrictions have pushed us to diversify our online presence, ensuring our community stays engaged through our website and newsletters.”
4. Legal Vigilance: Protecting the DOA Brand
A significant part of their conversation addresses the legal dispute over the “DOA” brand name. Elliot explains how a former partner filed trademarks without consent, leading to ongoing litigation. Protecting brand integrity is paramount for long-term sustainability.
“Securing ownership of the DOA name is crucial to maintaining our brand’s integrity and vision.”
5. Ambitious International Expansion Plans
Looking ahead, Catalyst and Doja Pak have ambitious plans for international expansion. Elliot outlines strategies to enter European and Asian markets, leveraging California’s reputation for premium cannabis to meet global demand. Production facilities in Bangkok and Portugal are set to facilitate legal exportation.
“Our international expansion aims to position California as a leading exporter of premium cannabis, meeting the growing global demand.”
6. Future Vision and Market Strategy
Elliot and Ryan share their vision for maintaining California’s dominance in the global cannabis market by focusing on high-quality, genetically stable strains that command higher price points. Building strong relationships with budtenders—key influencers in real-world sales—is also a priority.
“Budtenders are the biggest influencers in the recreational market. Building strong relationships ensures our products are trusted and recommended.”
7. Resilience and Adaptability
Throughout their discussion, Elliot and Ryan highlight the importance of resilience and adaptability in overcoming industry challenges. Their ability to pivot and find alternative solutions has been instrumental in their continued success.
“Resilience and adaptability are key. Staying focused on our goals allows us to overcome social media restrictions and legal challenges.”
Conclusion
The insightful conversation between Elliot Lewis, CEO of Catalyst, and Ryan Bartholomew of Doja Pak provides a comprehensive look into the strategic and operational facets of the cannabis industry. Their focus on quality control, strategic partnerships, legal vigilance, and international expansion offers a roadmap for building reputable and sustainable cannabis brands.
Call to Action
Want to learn more about Catalyst’s innovative approach to cannabis cultivation and taste making? Visit Catalyst’s Website to explore their premium strains and stay updated on their latest developments. Join the conversation and be part of the future of cannabis excellence.
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