Catalyst Care’s mission is to bring our “Weed for the People” philosophy beyond our stores and into our surrounding communities. Our core values: Labor, Community, Social Equity, Social Justice and Best Prices will drive our direction to bring equity and accessibility to the cannabis industry, specifically to the communities most impacted by the War on Drugs and the criminalization of cannabis.
We are a Catalyst for Change, creating relationships to push for fair, community-based, progressive efforts in the cannabis industry.
Global bargaining agreement with accretion language…, best labor contract in the industry, labor-management partnership & committee, workforce development, and training.
Intentional outreach to uplift the voices of the…communities we serve.
Arts enrichment programs for youth, city beautification programs like beach clean-ups, community gardens.
Record clearing clinics, all of which we are committed…to expand as Catalyst Cannabis Co continues to grow.
Equitable job opportunities, with many of our…stores majority-owned and staffed by Social Equity applicants
Meet The Team
Violeta Aguilar-Wyrick, MPP
Chief Equity & External Affairs Officer
Violeta Aguilar-Wyrick is the Chief Equity & External Affairs Officer at California-based cannabis retailer Catalyst Cannabis Co. With 15 years of work leading successful labor, community outreach, issue-based and electoral campaigns at the regional, state, and federal level, Violeta transitioned to the cannabis industry. As the Chief Equity & External Affairs Officer, Violeta is at the helm of the Catalyst Cares division which executes Catalyst Cannabis Co.’s public policy, political and community outreach work. As the leadership of Catalyst Cares, Violeta and the Catalyst Cannabis Co. have launched vital initiatives that are helping to change the landscape of the cannabis industry by empowering equitable policies and practices as well as championing community led programs which directly help the residents in the communities they serve.
Highlighted initiatives and partnerships include: Leading the expansion of one of the best union cannabis contracts with the UFCW locals throughout the state of California as well as the creation and implementations of Catalyst Cannabis Co Joint Labor Management Committee. Violeta was recently appointed as an employer trustee for the UFCW Health & Welfare Fund, and serves as employer Co-Chair for the Curriculum Development Sub-Committee for the Joint Apprenticeship Training Committee Program (JATC). The JATC’s goal is to develop a national high apprenticeship and training standards for the cannabis industry. Under her leadership as Chief Equity and External Affairs Officer Catalyst Cannabis Co, Violeta continues to champion important social equity legislation in the City of Long Beach and beyond. Catalyst recently launched the first Private Sector Social Equity Incubator model called Pusherman Delivery in Long Beach, and has formed partnerships with community-based non-profit organizations up and down the state to activate toy + food drives, community gardens, mural projects, and beautification efforts for the local parks, beaches, and city streets.
Violeta’s philosophy and impetus to work in cannabis is tied to her life experience as a Mexican immigrant and as a labor and community organizer working in politics in Southern California. Her work and clients have included Elizabeth Warren for President campaign, Service Employees International Union Local 121RN, SEIU-UHW, Opportunity PAC, local and state candidates and elected officials. Violeta has received multiple awards and recognitions for her community work including Assembly District 61 Woman of Distinction Award and Riverside County NAACP Salute to Labor Foot Soldier Award.
Founder & CEO
As a Long Beach native and current resident, Elliot helped lead the legal cannabis movement in Long Beach. With an ethos that echoes the “Weed for the People” movement, Lewis’ public persona and loud voice on issues like social equity and cannabis taxes have made him a standout figure in the industry.
Community & Digital Organizer
Samantha Kohler is the Community & Digital Organizer at Catalyst Cannabis Co. Her career in cannabis began in the middle of the pandemic in 2020. After being displaced from her restaurant marketing job, she started a front desk position at Catalyst Belmont Shore. It took Samantha only a few months to move into a budtender position. In which, she was able to extend her knowledge of the uses and benefits of cannabis. About a year into her time working inside the Catalyst shops, Samantha used her previous marketing experience and current position in cannabis to take on a new role with the community outreach team at Catalyst.
From the Bay Area, Samantha moved to Southern California in 2016 to complete her bachelor’s degree in public relations at California State University, Fullerton. During her education, she interned with a restaurant public relations firm. She was brought on as a full-time employee after graduating, where she was able to further develop her experience in digital marketing and public relations. Growing an online presence for several restaurants and top tier chefs spread around the OC area has allowed Samantha to solidify her skillset, bringing valuable experience to the Catalyst team.
The Community & Digital Organizer position at Catalyst has allowed Samantha to advocate for a space for cannabis in the community. She has promoted a range of positive movements from running call-to-actions that push fair policy, to uplifting communities through partnerships with local non-profit organizations. Volunteer engagement and city beautification efforts have also been a driving factor for her. Samantha’s next initiative is to serve as a member of the Joint Apprenticeship Training Committee Program (JATC), and Curriculum Development Sub-Committee to develop a national apprenticeship and training standards for the cannabis industry. Samantha sees her involvement with the JATC as an opportunity to make the cannabis industry accessible to all those she serves in the community.
We are #CatalystForChange & will continue to work for a community that is for EVERYONE.
Community events are for just that, the community! Catalyst Cares gets involved in events that will lift up the communities we serve. We encourage you to attend these events and SHARE with your friends.
Volunteer Needed Events
Get Involved, volunteers are how we show out for the message, #CatalystForChange! These events need volunteers like YOU, to run smoothly and efficiently. Come and meet great people in and out of the cannabis community.
Work With Us
Catalyst Cares is always looking for local organizations to partner with, and community members to work alongside in lifting up the areas our shops run business.
Are you a local organization that would like to partner with our work in the community? Email/Fill out the form below to submit a request for contact.